Friday, 11 November 2011
Wednesday, 9 November 2011
Monday, 7 November 2011
Friday, 4 November 2011
Digipak Analysis: Lil Wayne
The digipak for Lil Waynes 'I am not a human being' album denotes a male standing in an empty space, he is wearing a cap and sunglasses but is looking away from the camera. The name of the artist and the album name is written in a big, white, bold font that looks slightly cracked. There is also a parental advisory sticker on the front.
The grungy background looks like an empty warehouse, the location could connote the fact that Lil Wayne is known as a 'gangsta' and the music is very street. The costume of the cap and the sunglasses connotes a cool feel and this is anchored by the stance that the male artist is showing, he looks laid back. Looking away from the camera could also be an indication of coolness or could come across as the artist thinking he is better than people. The large white writing is bold and stands out, the artist is quite bold and his image is quite strong so the writing could connote this image.
This digipak is quite redundant, it is redundant because it is quite simple, the artist is stood in a dark empty room looking away from the camera. This is nothing unusual and the audience would be used to images like this. The genre of rap and hip hop usually use redundant images on the digipak' so I will think of this when making my own digipak.
The back cover of the album is layout with a picture of the artist on the right, this time he is in a different outfit and is walking away, he is not looking at the camera, this could connote disinterest or a confident feel. The location is still the same as the front panel. To the left is the track list which is written in a small, white font. Underneath the track list are the smaller details such as release date, management company etc. The barcode is to the right of the cover. When making my digipak I will remember to include all the smaller details to make it look as genuine as possible.
The inside right panel holds the CD, the CD is black and has the artists initials on written in the same design as the name on the front of the digipak. The title of the album is also on there written in capitals, this makes it stand out. Also there is an anti-piracy warning on the CD. This is very rare for a CD but I can see this being done a lot more as piracy is increasing. The logo of the record company is underneath the warning, and other details are written around the edge of the CD.
People tend to buy albums so that they can have a physical copy, this is mainly done by big fans of the artist or the genre.
The grungy background looks like an empty warehouse, the location could connote the fact that Lil Wayne is known as a 'gangsta' and the music is very street. The costume of the cap and the sunglasses connotes a cool feel and this is anchored by the stance that the male artist is showing, he looks laid back. Looking away from the camera could also be an indication of coolness or could come across as the artist thinking he is better than people. The large white writing is bold and stands out, the artist is quite bold and his image is quite strong so the writing could connote this image.
This digipak is quite redundant, it is redundant because it is quite simple, the artist is stood in a dark empty room looking away from the camera. This is nothing unusual and the audience would be used to images like this. The genre of rap and hip hop usually use redundant images on the digipak' so I will think of this when making my own digipak.
The inside right panel holds the CD, the CD is black and has the artists initials on written in the same design as the name on the front of the digipak. The title of the album is also on there written in capitals, this makes it stand out. Also there is an anti-piracy warning on the CD. This is very rare for a CD but I can see this being done a lot more as piracy is increasing. The logo of the record company is underneath the warning, and other details are written around the edge of the CD.
People tend to buy albums so that they can have a physical copy, this is mainly done by big fans of the artist or the genre.
Thursday, 3 November 2011
Digipak Analysis: Ciara
The digipak for Ciaras album goodies denotes a female in a pink top, wearing a silver crusifix. The girl is looking straight at the audience with her lips closed and her chin raised. There is a motion blurred background and pink writing that is pillow embossed.
The pink top that Ciara is wearing could connote femininity as pink is known as a feminine colour, and the crucifix is sliver with diamanté' this could be classed as 'bling' as hip hop artists are known for it. The fact that she is looking straight at the audience could show she is confident and strong. The femininity is anchored by the pink, pillow embossed writing. All this helps to indicate who the main target audience are which would be females.
The digipak is quite redundant and uses a highly redundant image on the front, it is redundant because it is quite simple, the artist is stood looking straight at the camera and the colours are stereotypical for females. the audience will be familiar with this type of album. There is very little entropy, if any. This is rather common in this genre and I will consider this when I come to make my own digipak.
The back cover of the album is layout with a picture of the artists back on the left side, she has her hood up and is facing away, the back of her jeans have her name written on so this reinforces the name. This image also has motion blur around it. To the right there is a track list that is written in a simple pink and white fonts which indicates femininity. Towards the bottom is detail of the producers, management and other information. There is also a barcode. I plan to include a lot of this detail on the back of the digipak that I make.
The inside left panel of the album there is a booklet, the booklet is filled with lyrics, the back page of the booklet is covered with a lot more detail. including release dates and web links. There is also a personal message saying thank you which i think is a nice personal touch. I may consider this in my digipak. All this writing is in a small, simple black font. There is also another picture of the artist, this one is a lot more sexualised which may expand the target audience.
The inside right panel holds the CD, the CD has a design on it, there is a pink silhouette of the artists body on a black background. Her name in white but the same font as the cover and on the left of the CD there is more detail. There is detail on almost all of the panels. This could be for copyright reasons. When you take the disk out of the cover behind it there is a close up photo of the artist. This is quite unique for CD's.
People tend to buy albums so that they can have a physical copy and something that they think is of worth to them. Downloading is quick and simple but is not the same as having a physical copy. Big fans of the artist or genre are most likely the ones to buy the album rather than just download a copy.
The pink top that Ciara is wearing could connote femininity as pink is known as a feminine colour, and the crucifix is sliver with diamanté' this could be classed as 'bling' as hip hop artists are known for it. The fact that she is looking straight at the audience could show she is confident and strong. The femininity is anchored by the pink, pillow embossed writing. All this helps to indicate who the main target audience are which would be females.
The digipak is quite redundant and uses a highly redundant image on the front, it is redundant because it is quite simple, the artist is stood looking straight at the camera and the colours are stereotypical for females. the audience will be familiar with this type of album. There is very little entropy, if any. This is rather common in this genre and I will consider this when I come to make my own digipak.
The back cover of the album is layout with a picture of the artists back on the left side, she has her hood up and is facing away, the back of her jeans have her name written on so this reinforces the name. This image also has motion blur around it. To the right there is a track list that is written in a simple pink and white fonts which indicates femininity. Towards the bottom is detail of the producers, management and other information. There is also a barcode. I plan to include a lot of this detail on the back of the digipak that I make.
The inside right panel holds the CD, the CD has a design on it, there is a pink silhouette of the artists body on a black background. Her name in white but the same font as the cover and on the left of the CD there is more detail. There is detail on almost all of the panels. This could be for copyright reasons. When you take the disk out of the cover behind it there is a close up photo of the artist. This is quite unique for CD's.
People tend to buy albums so that they can have a physical copy and something that they think is of worth to them. Downloading is quick and simple but is not the same as having a physical copy. Big fans of the artist or genre are most likely the ones to buy the album rather than just download a copy.
Theory Pitch Pages
These 3 slides were originally in the pitch but we decided that if we kept them in the pitch that people would not read them as too much text can get boring so we printed the pages and used them to read from. Then we deleted the slides out of the pitch. These slides look at 3 theories that are related to music video analysis. The 3 theories are Andrew Goodwins', voyeurism theory and Auteur theory.
Wednesday, 2 November 2011
Redundancy and Entropy
Redundancy is the predictability of a message, if something is high redundancy it is more predictable and is classed as the norm whereas something which conveys a low redundancy is harder to understand and is more unusual to the audience.
High redundancy
Entropy is unpredictability, so it is something that the audience wouldn't really expect to see, it can be engaging and more interesting. Entropy is interpreted differently by people as it depends on what they are used to seeing.
The picture above is highly entropic because it is something unpredictable,
a high majority of the audience would consider this as unusual.
My digipak will mostly be redundant as our genre is rap/hip hop so in order to draw in my target market it will have to be easily understandable and predictable in order to make it competitive with other albums of the same genre. Although I would like to include some entropy to make my digipak slightly different and interesting.
High redundancy
Entropy is unpredictability, so it is something that the audience wouldn't really expect to see, it can be engaging and more interesting. Entropy is interpreted differently by people as it depends on what they are used to seeing.
The picture above is highly entropic because it is something unpredictable,
a high majority of the audience would consider this as unusual.
My digipak will mostly be redundant as our genre is rap/hip hop so in order to draw in my target market it will have to be easily understandable and predictable in order to make it competitive with other albums of the same genre. Although I would like to include some entropy to make my digipak slightly different and interesting.
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