Digipak Analysis: Lil Wayne

The digipak for Lil Waynes 'I am not a human being' album denotes a male standing in an empty space, he is wearing a cap and sunglasses but is looking away from the camera. The name of the artist and the album name is written in a big, white, bold font that looks slightly cracked. There is also a parental advisory sticker on the front.

The grungy background looks like an empty warehouse, the location could connote the fact that Lil Wayne is known as a 'gangsta' and the music is very street. The costume of the cap and the sunglasses connotes a cool feel and this is anchored by the stance that the male artist is showing, he looks laid back. Looking away from the camera could also be an indication of coolness or could come across as the artist thinking he is better than people.  The large white writing is bold and stands out, the artist is quite bold and his image is quite strong so the writing could connote this image.

This digipak is quite redundant, it is redundant because it is quite simple, the artist is stood in a dark empty room looking away from the camera. This is nothing unusual and the audience would be used to images like this. The genre of rap and hip hop usually use redundant images on the digipak' so I will think of this when making my own digipak.

The back cover of the album is layout with a picture of the artist on the right, this time he is in a different outfit and is walking away, he is not looking at the camera, this could connote disinterest or a confident feel.                                                                                             The location is still the same as the front panel. To the left is the track list which is written in a small, white font. Underneath the track list are the smaller details such as release date, management company etc. The barcode is to the right of the cover. When making my digipak I will remember to include all the smaller details to make it look as genuine as possible.

The inside right panel holds the CD, the CD is black and has the artists initials on written in the same design as the name on the front of the digipak. The title of the album is also on there written in capitals, this makes it stand out. Also there is an anti-piracy warning on the CD. This is very rare for a CD but I can see this being done a lot more as piracy is increasing. The logo of the record company is underneath the warning, and other details are written around the edge of the CD.        

People tend to buy albums so that they can have a physical copy, this is mainly done by big fans of the artist or the genre.